With millions of reviews submitted every day across the world for individual establishments such as hotels, holiday apartments, etc, on countless platforms and also in many different languages, it seems almost impossible to follow this flood of review data and to be able to use it effectively.

So this is why in 2011 the tourist office Brig Belalp Tourismus installed the software solutions TrustYou which have since enabled the tourist office to analyse reviews, comments and tweets posted online and on social media.

TrustYou develops semantic technologies designed to offer a simple, cost-effective and successful solution for tourist offices.

For accommodation providers

Convince your guests with trustworthy reviews and your own TrustScore™ "quality seal". TrustScore™ is the only independent quality seal that collates and reflects worldwide customer opinions.

For tourist offices

TrustYou gives you detailed insights into worldwide consumer opinions formed from millions of comments from hundreds of online sources such as TripAdvisor, HolidayCheck, Booking.com, Facebook, Google+, etc. in 20 different languages.

The most important facts:

  • More bookings: Reviews influence more than 83% of all online bookings.
  • 49% of guests do not consider hotels without reviews.
  • Higher rates: Guests want to book the right hotel and are prepared to pay higher prices for hotels with better reviews.
  • More reviews, better score: More than 80% of all reviews are positive!
  • Negative reviews give information on quality gaps and improvement possibilities.
  • Higher web traffic: Pages with integrated reviews/scores are searched up to 200% more frequently.
  • Increased trust: 93% of all users trust the reviews of their friends (compared with a 43% trust in advertising).
  • Reviews on own company websites encourage customers to book there directly rather than with a competitor.


More than 10,000 customers in over 60 countries are already using the valuable and activity-based insights of TrustYou to improve and expand their performance.

TrustYou partner

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