Atmospherically lit alleyways, snow-covered landscapes, magnificently decorated Christmas trees and the scent of delicious Christmas biscuits – the Advent season is upon the Brig Simplon region. Whether you’re strolling through atmospheric Christmas markets, attending festive events or enjoying snow-covered winter excursions, you can feel that very special sense of anticipation for Christmas everywhere. Let yourself be swept up in this pre-Christmas magic.
The scent of mulled wine, festive lights and atmospheric music: visit Christmas markets and cultural events and get into the festive spirit with your loved ones.
Once again this year, Brig-Glis will be transformed into a magical Christmas wonderland, filling everyone with festive anticipation. The ‘Advent Magic’ event will take place from 27 November 2026 to 3 January 2027: the ice rink will be open, and all around it, the market stalls will be inviting visitors to enjoy a moment of indulgence with winter treats and drinks. The ‘Briger Chrischchindlimärt’ will take place this year from 4 to 8 December 2026.
Further information, as well as opening and operating hours, can be found on the Brig-Glis Trade Association’s website.
CityCash is the local currency of the Brig-Simplon region and can be used in over 60 shops, restaurants and businesses. CityCash vouchers are the perfect gift for any occasion. The recipient has a wide range of options for spending their credit.
Shops in Brig are opening their doors for Sunday trading.
