Welcome to Brig

The town of Brig is located in the sunny Valais at the foot of the Simplon Pass. At the junction of international transport routes, Brig is the ideal starting point for excursions. Hiking areas on the Lötschberg, Simplon Pass and in the Aletsch region, nearby ski resorts and thermal spas make the town an attractive holiday destination.

Stroll through the car-free town, shop ‘til you drop and enjoy the laid-back ambience. Or while away the time on an enlightening guided tour of Stockalper Palace. You can find out what else there is to experience in and around Brig below.


Our online shop is the place to look for hotel rooms, campsites, holiday rentals and more in Brig, which you can book or enquire about directly.  


The home of the cordon bleu, Brig offers culinary delights ranging from Valais specialities to international cuisine. There’s a distinct Italian influence on the ambience and food found here thanks to the town’s proximity to Italy. Fancy a tasty pizza, a pasta dish or an aperitivo on the piazza in Brig?


Take a break and enjoy a hint of the Mediterranean at a street café in the car-free town centre. Life is vibrant in Brig, the shopping metropolis of the German-speaking Valais. As you shop your way from the station up to Stockalper Palace, you will discover the town’s economic and cultural diversity.


Brig is the ideal starting point for hiking adventures in the Valais. If you’re looking for a hike with panoramic views, Rosswald is for you. If you prefer a leisurely Sunday stroll, you’ll love the Stockalperweg trail from the Simplon Pass to the village of Simplon. You can find plenty more ideas and routes here.

Alpine town

Brig-Glis was awarded the title of ‘Alpine Town of the Year’ by an international jury in 2008. Every year, this award goes to a town that is particularly committed to implementing the Alpine Convention (treaty for the better protection and sustainable development of the Alpine region).

Brig-Glis received the award in particular for its cooperation and sustainability efforts, through which it aims to offer the population a high quality of life and make the region highly attractive to visitors.

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